Stella Artois Cidre’s digital OOH campaign delivers real-time, thermo-activated ads based on the temperature in a specific location. The system automatically turns ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registers a two-degree increase in temperature (above the national average), Stella Artois Cidre content will be displayed on digital screens in that specific location. The campaign, planned, booked and executed by Posterscope, Vizeum and LIVEPOSTER, includes a payment mechanic based on cost-per-minute exposure.
To promote the new Galaxy S4 with its ‘smart pause’ technology ─which uses eye-tracking technology to track when someone looks away from the screen ─Samsung challenged commuters to a ‘stare down’ with the new mobile phone. Participants were invited to maintain eye content with the phone on a screen on a poster site for 60 seconds to win a free Galaxy S4, whilst various distractions were thrown in to entice them to look away.
Posterscope worked with digital and design agencies Work Club and AllofUs to create the “Window of Intensity” for coffee brand Carte Noire Instinct. A shop window at Westfield Stratford was transformed into a unique sensory experience combining sound and real-time generative visual effects across a five-metre LCD video wall. Using a live HD video feed, motion-tracking technology and Microsoft Kinect, the public see their surroundings transformed through visual effects ranging from immersive colour trails to crystallising patterns triggered by motion and proximity. The closer the user is to the window the more intense the experience, emulating the intensity inside every tin of Carte Noire.
To show the harmful effects of cocaine on a drug addict, Brazilian advertising agency Talent created ‘living’ poster ads that are consumed by live mealworms over time. Printed on dough, the ads show the faces of drug addicts which over time are eaten away by the grubs. The sites were placed in Gallery of Rock in Sao Paolo—an area notorious for cocaine dealing and consumption.
The Rapper premièred his song in 66 different locations around the world, using super-size projections on the side of buildings. The public display was announced by Kanye on Twitter, including a prompt to visit his website where you could find out the various locations.
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. To spread the word on the “People for Smarter Cities” project that they are working on with Ogilvy Paris, they created out-of-home advertising with a purpose; a bench, a shelter and a ramp.
To warn women about the dangers of putting make-up on while driving, MINI Mexico installed an airbag within a soap dispenser in a women’s toilet in Mexico. The airbag exploded suddenly as women stood in front of the mirror to apply their make-up. The message on the airbag read “There’s a place for everything. Makeup or drive”.
The National Trust for Scotland has incorporated 83 donated walking boots into its latest outdoor ad, following a social media drive to engage its Facebook and Twitter followers. The campaign, created, planned and bought by The Union, Carat Manchester and Posterscope, promotes the ‘One Wee Step’ mountain conservation initiative.
IKEA modified 6 sheet sites around Vienna by swapping their regular neon tubes with IKEA’s new range of LED lights demonstrating that IKEA can turn the ‘ordinary into the extraordinary’.
psLIVE created a media first for the release of Twentieth Century Fox’s 3D animation ‘THE CROODS’ – a family animation centred around the first ever pre-historic road trip. To mark the launch, and in celebration of the Spring Solstice 2013, a giant monument was erected at Stonehenge.
A Spanish charity has revealed a unique poster that only reveals an anti-abuse helpline to children…or very short adults. The Anar foundation poster can only be fully seen when looked at from a child’s vantage point due to a special lenticular printing technique. When a child sees it, they see the message ‘If somebody hurts you, phone us and we’ll help you,’ whilst an adult simply sees an image of a frightened child.
To showcase the capabilities of the Galaxy Note 10.1, Samsung created an innovative live event in Portugal using a poster site which featured a remotely-located artist on a two-way digital screen. The artist was asked to draw caricatures of passersby in real-time. Those in front of the interactive billboard could watch the artist live on the giant screen as he drew their picture using the Samsung tablet. Afterwards, he revealed his drawings to the subjects, and the pictures were posted on Samsung Facebook page.
Qualcomm wanted to make waiting for a bus a little more interesting so introduced a few surprises via a URL on a poster. When people visited the mobile site, the fun began with the help of clowns, fast cars and husky-drawn sledges. This is a great example of generating earned media with the resulting video attracting over 3 million views.
As part of its ongoing ‘Open Happiness’ campaign, Coca-Cola created the ‘ATM of Happiness’ that dispenses free cash in Spain, on the condition that the money had to be spent on others. The good deeds, such as buying gifts for strangers or donating basketballs at a public court, were captured and shared using hidden camera. The video serves as a reminder that there are still good people in the world!
Via: Design TAXI
Students from Miami Ad School developed a smart concept that allowed people to read the first ten pages of popular books whilst riding the subway. Using NFC technology, commuters selected the desired book from a list of popular titles, read the first ten pages, and when finished were informed of the closest library location where they could access the rest of the book.
Twitter engagement from concertgoers, and fans watching the live stream remotely, affected the outcome of the opening act, special effects, onscreen visuals and encore song at Doritos’ interactive concert at SXSW. Hashtag #BoldStage powered the interactivity on Doritos’ concert stage, a 62-foot ‘vending machine’ with a four storey screen that was used to encourage people to tweet and showcase photos.
The Australian Defence Force used ‘medically diagnosable posters’ to recruit the best medical students in the country. The Mobile Medic app allowed the students to scan the poster and diagnose, using image recognition layered into an augmented reality framework, a series of patients using true-to-life techniques on real medical problems. If you were good enough, you were offered the chance to become a medic for the Australian Defence Force!
Via: Digital Buzz Blog
Harry’s Bar in Singapore introduced ‘Bottle Message’ to make it easy for shy locals to meet each other at the bar. QR code tags on the beer bottles let you enter a message when you installed the app and scanned the code. Once the message was written, the tag was flipped over, placed over another bottle and sent to the admired person. Turning a beer bottle into a new form of communication caused beer sales to double at the bar.
To launch the movie The Life of Pi, a private projection premiere took place in a swimming pool in Paris. Instead of seats, the audience took to Lifeboats to get fully immersed in the story.
Heineken marked its 140-year anniversary with the launch of a light installation, inviting people across the globe to connect in celebration. 5,000 green Heineken bottles, each carrying an LED light inside, were used to create a digital video screen outside the Heineken Experience building in Amsterdam, which allowed people to share their own celebration messages via a dedicated tab on Heineken’s Facebook page.
Via: The Drum
Coca-Cola launched the interactive ‘Sing For Me Vending Machine’ this Christmas, which consisted of a digital touch screen where you could choose a Christmas carol, and two microphones so you and a friend could get in on the action. If you sang the chosen carol accurately, you won a free coke.
Via: Digital Buzz Blog
To promote its thermal HEATTECH collection, customers could convert their energy and redeem a piece of HEATTECH by playing a custom made game on the iPads present at any of the ‘heat spots’ located around London, in front of the flagship store using kinetic floor pads (when then powered digital screens in store), on the Uniqlo Facebook page, or on the mobile game, accessible through the QR code located on the heat spots and in store windows. The converted energy from all physical and online heat spots, as well as conversations around HEATTECH through Facebook and Twitter, was then calculated, transferred and showcased on the in-store screens.
Fantastic Delites created a new, experimental sampling installation to get new flavours in people’s hands. As part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing to go on a human size running wheel, just to get a free packet of Fantastic Delites.
Via: Digital Buzz Blog
Kit Kat has taken its ‘Have a break, have a Kit Kat’ message to the streets of Amsterdam and made it relevant for today’s ever-connected consumer. ‘Free No Wi-Fi’ Zones were created throughout the downtown area using benches with WiFi jammers that block signals within a 5 metre radius.
Via: Ads of The World
To launch TNT – a quality series and movies TV channel – in the Netherlands, they created a sequel to the viral hit video “A Dramatic Surprise on a Quiet Square” which took place in Belgium. Once again the drama unfolded when the red button was pushed.