As part of Daniel Disselkoen’s “Re-make Reality” graduation project for the Royal Academy of Art in the Netherlands, he decided to make his daily commute a lot more interesting by using an incredibly simple, low-tech approach to turn the scenery into a game, proving that sometimes the simple ideas really are the best.
An innovative money-raising billboard from charity Noah, who help protect young seals. The idea of throwing coins at the magnetic billboard to hide the seal-killer generated huge levels of earned media by interacting and engaging with the audience.
A great placement of Arizona Science Centre’s “Never stop wondering” OOH campaign.
Audi’s new “Audi City” showroom concept allows people to experience their cars in virtual form via multiple interactive digital walls, controlled by pressure sensor floor plates and tablet-style devices. These let customers create and customise a car and display it on the digital walls in front of them. A separate initiative in Copenhagen entitled “Audi Spheres” enables customers to experience the brand via interactive spherical displays.
“Skype Stations” are currently being tested in 10 locations around the world, enabling users to make free video calls and use a variety of e-services. Expected to be rolled out to a variety of locations ranging from airports to hotels to universities in the next 12 months, they also serve ads and video content on 23-inch touch-screens.
Via: digital signage today
At the Geneva Auto Show Volvo launched an augmented reality app that allows users to turn their iPhones and iPads into handheld x-ray scanners and see a full 360° x-ray view of the innovation beneath the car case.
Ed Sheeran and UK rapper Devlin are using Aurasma’s augmented reality (AR) app to give fans exclusive access to video content and downloads via 2,000 AR posters.
Via: Marketing Week