As part of Daniel Disselkoen’s “Re-make Reality” graduation project for the Royal Academy of Art in the Netherlands, he decided to make his daily commute a lot more interesting by using an incredibly simple, low-tech approach to turn the scenery into a game, proving that sometimes the simple ideas really are the best.
Via: Adverblog
An innovative money-raising billboard from charity Noah, who help protect young seals. The idea of throwing coins at the magnetic billboard to hide the seal-killer generated huge levels of earned media by interacting and engaging with the audience.
Audi’s new “Audi City” showroom concept allows people to experience their cars in virtual form via multiple interactive digital walls, controlled by pressure sensor floor plates and tablet-style devices. These let customers create and customise a car and display it on the digital walls in front of them. A separate initiative in Copenhagen entitled “Audi Spheres” enables customers to experience the brand via interactive spherical displays.
Via: Digitalbuzz
“Skype Stations” are currently being tested in 10 locations around the world, enabling users to make free video calls and use a variety of e-services. Expected to be rolled out to a variety of locations ranging from airports to hotels to universities in the next 12 months, they also serve ads and video content on 23-inch touch-screens.
At the Geneva Auto Show Volvo launched an augmented reality app that allows users to turn their iPhones and iPads into handheld x-ray scanners and see a full 360° x-ray view of the innovation beneath the car case.
Via: PSFK
Ed Sheeran and UK rapper Devlin are using Aurasma’s augmented reality (AR) app to give fans exclusive access to video content and downloads via 2,000 AR posters.
Via: Marketing Week
Cheerios launched a DOOH interactive vending experience to invite consumers to reconnect with the brand. Using a vending/photo taking unit, consumers could share what they love about Cheerios, receive a sample box and snap a photo which they received via email to share with family and friends. Simultaneously, on an adjacent LCD Wall, other users could join in on the fun by dragging letters to complete words describing reasons to celebrate Cheerios.
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Via: Monstermedia
Selfridges recently hosted Nike’s “House of Innovation”, a cool brand experience made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against one other and interact with the environment which was filled with some of Nike’s most innovative products and technologies.
Via: digital buzz
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