The ‘Key to Viano’ campaign allowed passersby to control digital billboard content in Berlin underground station Friedrichstrasse, by pressing the button on their remote car keys. If anyone captured the film clip on the OOH screen while it showed a Viano with a chauffeur they won a chauffeur-driven ride to their destination.
Via: You Tube
At the Heineken Open’er festival, festival goers could create customised QR code stickers that attendees could wear and scan to spark up a conversation. The codes became social lubricants to make the concertgoing experience more social and fun. 5,000 codes were created by attendees.
Orange have unveiled ‘Quick Tap Treats’ the UK’s first mobile contactless retail reward scheme in partnership with EAT restaurant chain which allows around 200,000 customers with NFC enabled handsets to tap their phones on NFC enabled posters to play a game and receive a free treat each day.
To raise awareness of 10 years of Guantanamo Bay, Amnesty International used a large digital screen in Stockholm and an ipad. Sliding the ipad caused the red LED strip lighting on the screen and building behind (representing prison bars and the American flag) to disappear ‘unlocking’ the prisoner. The signatures then appeared on the screen with the word thanks.
To launch McCain’s Ready Baked Jackets, 3D jacket potatoes appeared on bus shelters across the UK. When consumers pressed a button, the 3D shape warmed up and released the smell of an oven-baked jacket potato. The bus shelter also dispensed money off coupons. Planned and bought by PHD UK and Posterscope UK.
Plan UK and Clear Channel used a bus shelter equipped with touchscreens, sound and facial recognition technology to highlight the plight of the world’s poorest girls. The ad determined whether the person in front of the screen was male or female and served relevant content based on gender. Viewers could feedback at #choicesforgirls.
To promote VH1’s Mobwives, Posterscope USA and Carat created an interactive photo booth installation at the Garden State Plaza Mall, where shoppers could take their official Mob Wives “mug shot”, choose from several photo options available and then upload the photos to the Mob Wives Facebook page or email it to themselves.
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