Stella Artois Cidre’s digital OOH campaign delivers real-time, thermo-activated ads based on the temperature in a specific location. The system automatically turns ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registers a two-degree increase in temperature (above the national average), Stella Artois Cidre content will be displayed on digital screens in that specific location. The campaign, planned, booked and executed by Posterscope, Vizeum and LIVEPOSTER, includes a payment mechanic based on cost-per-minute exposure.
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