TBWA’s Digital Arts team created a campaign that rewarded people with exclusive digital content if they checked-in to McCafe’s using Facebook Places or Foursquare. Content changed every day and included animations, film and music.
via: mad-blog
An ‘IVR’ (Interactive Voice Response) game was deployed for Unilever’s Cornetto ice cream in Istanbul. This technology whereby the player dials into a number on their mobile phone and then uses the keypad to control them game isn’t new but we do like this execution. The pac-man style game is integrated with the architecture of the building and the creative work is of particularly high quality whereas similar executions often look quite crudely designed.
via: mobiadnews
Remote controlled poster units for Alfa Romeo literally followed shoppers through a shopping centre in this recent campaign bought by Posterscope in Belgium. The copy read “There’s no getting away from an offer this good”.
Heartland-Posterscope China’s Nokia bus that enabled the passenger to power an N8 phone purely by pedalling a huge dynamo.
To watch the video click here
MINI Canada and Taxi2 created an interactive outdoor projection in the style of a vending machine to promote their 2011 lineup. Passersby could use SMS to show their selected vehicles in variety of animated scenarios. Users then received a personalized text messages enabling them to click through to MINI’s mobile page and become a Facebook fan.
via: thehangline
Also click here for our synchronised interactive floor and wall projections