To celebrate Becks 25-year association with the artistic community, Posterscope UK and Vizeum connected social media and OOH through a Facebook competition that invited artists of the future to submit their own Beck’s label design. The six winning entries were then painted live on a series of mural sites in East London while digital screens integrated into bus shelters displayed interviews with some of the artists, local information on participating venues and competitions to win some art.
McDonalds invited people to use their mobile phones as controllers for a digital arcade game on a Stockholm OOH screen. No app download was required. And players lasting more than 30 seconds received a free food coupon.
Deutsche Telekom brought the Angry Birds game to life in Barcelona where people were able to control the game with life sized characters using a simple smartphone app.
To mark its 125th anniversary, Coca-Cola’s UK campaign by Posterscope and Vizeum included customised billboards with giant 3D replica bottles fitted with bubble machines.
A user generated 3D projection mapping project for Wrigley’s 5 Gum took place in South Africa, allowing people to create and upload their own projection ideas via the web with the chance of seeing them in real life at launch. Another interactive element allowed event attendees to manipulate the projections live via iPads.
Honest teas conducted a social experiment which put the honesty of different American cities to the test by placing unmanned pop-up tea stands with honesty boxes in various city centre locations. The honesty of each city was measured throughout the duration of the activity and cities were then named and shamed accordingly. This apparently generated $2.8m of earned media and double digit growth in sales.
Participants could shoot bad guys on a Fox Crime billboard using an i-phone’s camera and gyroscope in this integrated OOH campaign.