A MINI Countryman was placed on a 15% slope at the Brussels Motorshow, hanging only by a thick rope. A Bunsen burner was place under the rope and each person Liking the Facebook page initiated a short burst of flame. The person who breaks the rope wins the car.
The Number 118118 gave free rides for Londoners to anywhere in zone 1 and 2 in their fleet of branded cabs, supported by a Facebook campaign. The Facebook app gave people a chance to win a ride by dropping a pin to show where they’d like to be picked up from. Planned by Zenith and Meridian/Posterscope.
Via: Digital Knowledge Centre.
Shoppers were thrilled to see two ‘realistic’ firemen descend down poles either side of their reflection, via motion-sensored mirror technology in Penningtonstores changing rooms.
Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope.
The Asahi Beer vending machines emit a wifi signal within a 50 metre radius for anyone to use for free for 30 minutes. Once connected, users will see location-specific information on the homepage, with the aim of revitalising local areas.
Volkswagen Canada is using impressive large-scale augmented reality, consisting of several gigantic billboards and posters on bus shelters, to introduce the latest Beetle to Canada.
Another example of ’high-tech’ window shopping was demonstrated by NET-A-PORTER’s Augmented Reality Shopping Windows in Paris, New York, London, Munich and Sydney. Using the NET-A-PORTER iPhone/iPad app, customers can reveal 360 degree product models, video catwalk shows, product information and pricing, and can also purchase products.