A MINI Countryman was placed on a 15% slope at the Brussels Motorshow, hanging only by a thick rope. A Bunsen burner was place under the rope and each person Liking the Facebook page initiated a short burst of flame. The person who breaks the rope wins the car.
The Number 118118 gave free rides for Londoners to anywhere in zone 1 and 2 in their fleet of branded cabs, supported by a Facebook campaign. The Facebook app gave people a chance to win a ride by dropping a pin to show where they’d like to be picked up from. Planned by Zenith and Meridian/Posterscope.
Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope.
The Asahi Beer vending machines emit a wifi signal within a 50 metre radius for anyone to use for free for 30 minutes. Once connected, users will see location-specific information on the homepage, with the aim of revitalising local areas.
Another example of ’high-tech’ window shopping was demonstrated by NET-A-PORTER’s Augmented Reality Shopping Windows in Paris, New York, London, Munich and Sydney. Using the NET-A-PORTER iPhone/iPad app, customers can reveal 360 degree product models, video catwalk shows, product information and pricing, and can also purchase products.
Hyundai created the world’s largest iPhone controlled racing game in New York’s Times Square. Users downloaded the Hyundai Race app to get a turn to control the car on a giant digital billboard using their iPhone. Following the race, gamers’ scores appear on the billboard.
Commuters in Paris were given a glimpse into the daily routine of five Parisians who lived in an IKEA ‘apartment’ in the Auber Metro station for six days, to highlight that IKEA furniture is compatible with small spaces,
‘Park Here’, is a sunny 73-degree indoor alternative to Central Park in January. An empty retail unit in downtown New York has been kitted out with grass, plants, trees, picnic rugs and tables, free wi-fi, movie screenings and refreshments. Click here for more info