How many people can fit inside the new MINI Countryman?
In public spaces across the UK members of the public were invited to record video footage of themselves in a specially constructed booth at each location. Using the latest interactive digital installation technology, this was then uploaded and projected onto the inside of the MINI Countryman, as if the participants were squeezed in, looking out from within.
Participants could then watch themselves “pressed against the glass” on the car windows and share their video with their friends using Facebook connected touch screens.
On JC Decaux’s UK rail station screens the Sky News content strand was turned upside down before turning the right way up. This was then followed by an upside-down British Gas creative, that rights itself with the strapline, ”Being without heating or hot water can turn your world upside down. With HomeCare, we’ll get you out of the cold fast.”
90,000 litres of copper sulphate solution were applied to part of a disused housing estate in London’s Elephant & Castle area. Three weeks later billions of blue crystals covered the walls. A great use of art within urban regeneration.
Much like our Cadbury’s UK campaign from 2009 but with a multi-touch interface and the facility for live competitions against bus shelters in other parts of San Francisco. Leaderboards show how different areas of town are faring. Clearchannel sites were used with technology by Obscura.
Corona Light rewarded Facebook users who chose to ‘like’ the brand with the opportunity to have their photo uploaded to a screen in Times Square, New York. Images from Times Square were also used on the Corona’s Facebook page.