Renault came up with a brilliant way of moving the process of ‘Liking’ on Facebook into the real world this month.
At the AutoRAI Amsterdam Motorshow in the Netherlands, the firm handed out RFID-equipped smartcards on its stand. Visitors could connect them to their Facebook profiles. From there, if a visitor liked the look of one of Renault’s cars, they swiped their card against a reader, automatically marking it as ‘Liked’ on their profile and posting up a link containing more information.
On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism whilst cbservers were able to directly affect her reactions through their own movements, as captured by a 3D camera.
click here for the video
Foursquare has finally made itself useful—to non-humans, anyway. A pet-food company in Germany put up a billboard urging you to check in at the location on Foursquare—and in return, it spits out some dog food for your pooch to nosh on.
Posterscope, MPG Media Contacts and The Bank created the spectacular ‘Cinema Peroni’, a real cinema open to the public for two weeks at a JCDecaux’s Old Street poster site in London. Measuring 8 x 6 metres, ‘Cinema Peroni’ seated 20 people in cinema-style blue seats with a specially commissioned film projected onto a billboard. The cinema was flanked by two other billboards which were fitted with a giant silver reel, spooling blue film.
As part of Yell.com’s national multi-format UK OOH campaign, Posterscope and PHD created 20 bus shelters with integrated touch-screens. The screens pulled in current consumer generated reviews and ratings of local amenities such as bars, restaurants, hair salons etc.
SF Bio (the chain of Swedish cinemas) launched a campaign giving consumers the chance to win a complete ‘Movie Summer Package’. Street furniture posters were printed with 687 different QR codes, one of which contained the winning link.
This outdoor execution from Kuala Lumpur, Malaysia, incorporates a real Hyundai Accent suspended on the side of a building as six HD projectors map a 3-D augmented-reality scene in which the Accent rides through a futuristic, computer-generated cityscape.
In order to promote Google’s voice search capabilities, Posterscope executed a location-specific campaign featuring over 30 different pieces of copy and numerous different OOH formats. Examples include sites with ‘latest scores’ copy appearing near football clubs, sites with ‘taxi numbers’ appearing near taxi ranks, and ‘train times’ appearing on cross tracks.