A mall in Brazil highlights its open air facilities by offering Gift Clouds. Linking Facebook and Twitter, users could select the type of cloud they want and then tweet to launch it into the sky.
To promote their new streaming radio station, Coca Cola Columbia hosted a live concert where a band was suspended 50m above ground. Downloading songs onto mobile devices triggered the gradual lowering of the band onto the stage. The event achieved 50,000 downloads in an hour and reached over 16m people through earned media.
LED screens were placed in the windows of a terraced house in Sydney, showing videos that included couples in steamy embraces, swimming dogs, etc. However, the videos could only be viewed when wearing the special polarized sunglasses which were distributed to the passersby.
To showcase the durability of its backpacks, EVOC created the ‘indestructible billboard’ consisting of an EVOC backpack attached to a poster which passersby were invited to punch. The site measured the level of force used and sent photos and scores of the participants to Facebook for sharing.
As part of the M&S Fashion Lab project, they teamed up with the London College of Fashion and Oxfam to launch a pop up fashion recycling studio. People were invited to donate an item of clothing which was reconstructed by a team of fashion talents and then used to ‘dress’ two facing buildings.
Via: Time Out
A poster in bars and music venues that transforms your expired cards into brand new guitar picks.
Using Microsoft Kinect sensors, German shoe retailer Goertz turned OOH into a retail space enabling people to virtually try on any shoe from the Goertz catalogue. Social sharing was built into the experience via facebook and a QR code connecting users to the mobile commerce site with the shoe, size and colour – ready for purchase and next day home delivery.
As part of British Columbia’s ‘100 BC Moments’ campaign to promote tourism, a giant vending machine dispensing mountain bikes, surfboards, picnic rugs, golf clubs and other high-end giveaways appeared in a plaza in San Francisco. Using a touchscreen, passersby selected a ‘moment’ and won one of the gift and a 10% voucher for Air Canada.
The famous Staples Centre in Los Angeles was transformed to look like it had been attacked by a giant alien robot to promote the new Transformer 3D ride at Universal Studios.
To support the US launch of the Blu-ray/DVD Frozen Planet, BBC Home Entertainment partnered with Appshaker to enable crowds to interact with the animals of the Polar region. Live streaming allowed the experience to be shared around the world.
In São Paulo, Scotch-Brite sponges teamed up with several popular restaurants and when people got their food bill they were given the opportunity to either pay or wash the dishes with Scotch-Brite sponges.
Nike created a projection mapping piece that is controlled by one of the Nike Free Twist shoes that was being promoted.
QR codes on these pint glasses can only be activated when filled with Guinness. Scanning the code with a smartphone creates tweets about the pint, status updates, Foursquare check-in’s, downloads coupons and promotions, and can invite your friends to join you.