A mall in Brazil highlights its open air facilities by offering Gift Clouds. Linking Facebook and Twitter, users could select the type of cloud they want and then tweet to launch it into the sky.
To promote their new streaming radio station, Coca Cola Columbia hosted a live concert where a band was suspended 50m above ground. Downloading songs onto mobile devices triggered the gradual lowering of the band onto the stage. The event achieved 50,000 downloads in an hour and reached over 16m people through earned media.
LED screens were placed in the windows of a terraced house in Sydney, showing videos that included couples in steamy embraces, swimming dogs, etc. However, the videos could only be viewed when wearing the special polarized sunglasses which were distributed to the passersby.
To showcase the durability of its backpacks, EVOC created the ‘indestructible billboard’ consisting of an EVOC backpack attached to a poster which passersby were invited to punch. The site measured the level of force used and sent photos and scores of the participants to Facebook for sharing.
As part of the M&S Fashion Lab project, they teamed up with the London College of Fashion and Oxfam to launch a pop up fashion recycling studio. People were invited to donate an item of clothing which was reconstructed by a team of fashion talents and then used to ‘dress’ two facing buildings.
Via: Time Out
A poster in bars and music venues that transforms your expired cards into brand new guitar picks.
Using Microsoft Kinect sensors, German shoe retailer Goertz turned OOH into a retail space enabling people to virtually try on any shoe from the Goertz catalogue. Social sharing was built into the experience via facebook and a QR code connecting users to the mobile commerce site with the shoe, size and colour – ready for purchase and next day home delivery.