To showcase the capabilities of the Galaxy Note 10.1, Samsung created an innovative live event in Portugal using a poster site which featured a remotely-located artist on a two-way digital screen. The artist was asked to draw caricatures of passersby in real-time. Those in front of the interactive billboard could watch the artist live on the giant screen as he drew their picture using the Samsung tablet. Afterwards, he revealed his drawings to the subjects, and the pictures were posted on Samsung Facebook page.
Qualcomm wanted to make waiting for a bus a little more interesting so introduced a few surprises via a URL on a poster. When people visited the mobile site, the fun began with the help of clowns, fast cars and husky-drawn sledges. This is a great example of generating earned media with the resulting video attracting over 3 million views.
As part of its ongoing ‘Open Happiness’ campaign, Coca-Cola created the ‘ATM of Happiness’ that dispenses free cash in Spain, on the condition that the money had to be spent on others. The good deeds, such as buying gifts for strangers or donating basketballs at a public court, were captured and shared using hidden camera. The video serves as a reminder that there are still good people in the world!
Students from Miami Ad School developed a smart concept that allowed people to read the first ten pages of popular books whilst riding the subway. Using NFC technology, commuters selected the desired book from a list of popular titles, read the first ten pages, and when finished were informed of the closest library location where they could access the rest of the book.
Twitter engagement from concertgoers, and fans watching the live stream remotely, affected the outcome of the opening act, special effects, onscreen visuals and encore song at Doritos’ interactive concert at SXSW. Hashtag #BoldStage powered the interactivity on Doritos’ concert stage, a 62-foot ‘vending machine’ with a four storey screen that was used to encourage people to tweet and showcase photos.