To promote that Heineken is the ‘best friend’ for partying, Posterscope Taiwan launched an Augmented Reality campaign that allowed people to interact with the characters from the Heineken TV Commercial and see the effect broadcast on a giant digital screen.
To promote the launch of the UK edition of the Huffington Post, the US news and current affairs website, Posterscope UK in partnership with Total Media, MBA, JCDecaux and LocaModa, produced a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand. Ads on digital screens across a number of mainline stations, invited the public to tweet their opinions and views on the day’s top news story. A genuinely automated system enabled consumer tweets with the #HuffPostUK hashtag to be played out live on the OOH screens.
Tesco Homeplus created virtual stores in South Korea subways by allowing people to scan QR codes printed on a poster to add items to their shopping baskets which were then delivered directly to their homes.
Coca-Cola and the World Wildlife Fund collaborated to produce a billboard constructed from carbon dioxide-absorbing, Fulkien tea plants and 3,600 plant pots made from recycled Coca Cola bottles.
Carat’s Vauxhall Corsa Facebook competition, invited the UK public to paint, using an app, a scene featuring a Corsa and post it onto a central gallery to be voted on by other Facebook users. There were over 10,000 entries and Posterscope UK arranged for the winners’ artwork to be spray painted by professional graffiti artists onto a London billboard.
Coca-Cola and the Japanese Red Cross have created vending machines that let users help relief efforts by pressing a charity button and making their donation.
via: Japan Trends