Sainsbury’s brought to life the ‘Will the lights work’ Christmas moment with 6-sheet and 48-sheet posters that light up, and interactive 6-sheets that invite passers-by to flick the switch and see if the fairy lights twinkle. The special builds, part of the ‘Christmas Days at Sainsbury’s’ campaign, ran in London, Edinburgh, Glasgow, Manchester, Leeds and Birmingham and was created by Posterscope, PHD and JCDecaux.
To launch the new generation Hyundai i30 in South Africa, a virtual test drive experience was created in vibrant night spots in Johannesburg, Durban and Cape Town. Team players were registered by representatives using Facebook Connect, they then virtually raced each other via a projected race simulation, whilst HD cameras streamed the live action to digital screens nearby and photos captured the action and posted onto their Facebook pages for sharing. A technological update to the BMW virtual test drive Posterscope executed in 2006.
The twitter powered billboard from India was created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to punch the shirts from the billboard, revealing the new collection andrewarding the tweeter who knocked it off the wall with a sample.
Via: digital buzz
The eBay Social Shopping event, the UK’s first interactive, socially powered shopping experience, brought together product recommendations from social networks including Facebook, Twitter and Instagram with eBay’s own search data, to provide a real-time barometer of what the nations really wants this Christmas. Visitors could see products come alive with AR technology, get advice from personal shoppers via Facebook and browse and shop throughout using a smartphone or an eBay tablet.
The popular family attraction is the perfect location to highlight the fourth installment of the hugely successful Ice Age franchise, given Hyde Park Winter Wonderland’s association with Christmas and family time. The campaign for twentieth century Fox entertainments was executed by Posterscope’s experiential division.
Tokyo commuters taking the subway now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. NFC stickers have been included on the overhead advertising on the subways, on the hand straps on trains, on window displays and on the train doors.
Via: Wireless Watch
Ben & Jerry’s ‘Capture Euphoria’ Instagram promotion challenges fans to take photos that capture “euphoria” and then features the winning photos in B&J press and OOH ads in that person’s neighbourhood.