For the launch of the new Avengers Assemble movie, Disney, Posterscope and Carat created a live art experience in London’s Old Street. Over four days, artists painted the eight iconic Marvel characters on to a poster site; with the order dependent upon a public vote via twitter (each character had a unique #tag). The project, broadcast live online, clocked upwards of 1million viewing minutes.
In Paris, Ford promoted their Active Park Assist Technology by parking two cars in front of a digital billboard with almost enough space to fit another car between them. The bumpers of the two static cars were programmed to act as pinball bumpers and the ‘game’ played by members of the public trying to park was interpreted in real time on the digital billboard pinball machine.
The forward and reverse action of two real cars are used as Pong game controllers in this Smart Car installation.
A digital screen ‘timetable’ at Warsaw Central Station shows waiting time in terms of the numbers of McDonald’s hamburgers, cokes and fries you have time to eat before your train leaves. It accounts for delays and McDonald’s opening hours.
For the launch of the MINI John Cooper Works Countryman (JCW) at the Geneva international Motorshow a ‘Thrill Bench’ was placed at bus stops and busy public places which vibrated when the JWC drove up.
A new app has been developed for the New York MTA (Metropolitan Transportation Authority) which serves as a guide to the 186 permanent art works installed throughout the stations. The app provides information by subway line or by artist, such as Roy Lichtenstein, Elizabeth Murray and Yumi Heo, as well as videos, audio pieces and tours.