ESPN, Arena Media and Posterscope UK kicked off the soccer season with a live campaign combining both social media and up-to-date content automated across 8 digital OOH networks (300+ screens) making it the the largest and most ambitious social/DOOH campaign in the UK. Questions and topics were posed by ESPN for fans to respond to, via the hashtag #ESPNUK, with opinions and commentary.
Warner Bros used a pair of billboards made from bacteria and fungi to bring Steven Soderbergh’s new film Contagion to life.
To launch the new LG 3D Smartphone, Posterscope Taiwan created a diamond-shaped, three-dimensional holographic display in one of Taipei’s Department Stores. The projection creates a display that appears to float and has a 360 degree viewing perspective to deliver the message that this phone allows you to record, view and share 3D content without glasses. This was complemented with standard digital screens and an experiential zone that allowed customers to experience the innovative device first hand.
Toronto Tourism created live video chat walls that linked residents of Toronto and Montreal. Events including Magic and Tai Chi were held at the wall. Earned media was driven via the wall’s hashtag and Facebook page.
held at the wall. Earned media was driven via the wall’s hashtag and Facebook page.
Two campaigns from Heartland-Posterscope China allowed members of the public to interact with characters on large digital screens. Fanta’s cartoon character augmented reality installation was placed in cinema foyers whilst Nokia’s campaign complemented their interactive outdoor experience with a 9.5m Transformer figure to promote the X7 handset leveraging their partnership with the movie Transformers 3, Dark of the Moon.
The first European championship of stationary wave riding recently took place in the heart of Munich airport. The wave with a width of 9 metres attracted top surfers from around Europe to compete in the competition sponsored by Lufthansa and Audi.
Monterey Bay Aquarium allowed people to play a scuba diving game on a truck-side digital screen with their mobile phone acting as the controller. Players could also post their deep-sea encounter on Facebook.
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Via: Monster Media