As part of their Olympic campaign, Panasonic is using Ocean Outdoor’s landmark Two Towers East to broadcast exclusive content from the Games to showcase its status as an official Olympic partner in the Audio Video Category. Panasonic will use dynamic copy change to feature iconic action images from the sports spectacular which will be provided by official Olympic photographer Getty Images using Panasonic’s LUMIX G cameras. In between, Panasonic will feature portraits from its Flag Tags Facebook and mobile app campaign which invites people to show support for their country by virtually painting their faces in their national team colours. The campaign was created by Vizeum and Posterscope.
Plan UK and Clear Channel used a bus shelter equipped with touchscreens, sound and facial recognition technology to highlight the plight of the world’s poorest girls. The ad determined whether the person in front of the screen was male or female and served relevant content based on gender. Viewers could feedback at #choicesforgirls.
McDonalds invited people to use their mobile phones as controllers for a digital arcade game on a Stockholm OOH screen. No app download was required. And players lasting more than 30 seconds received a free food coupon.
Posterscope, MPG Media Contacts and The Bank created the spectacular ‘Cinema Peroni’, a real cinema open to the public for two weeks at a JCDecaux’s Old Street poster site in London. Measuring 8 x 6 metres, ‘Cinema Peroni’ seated 20 people in cinema-style blue seats with a specially commissioned film projected onto a billboard. The cinema was flanked by two other billboards which were fitted with a giant silver reel, spooling blue film.