TBWA’s Digital Arts team created a campaign that rewarded people with exclusive digital content if they checked-in to McCafe’s using Facebook Places or Foursquare. Content changed every day and included animations, film and music.
An ‘IVR’ (Interactive Voice Response) game was deployed for Unilever’s Cornetto ice cream in Istanbul. This technology whereby the player dials into a number on their mobile phone and then uses the keypad to control them game isn’t new but we do like this execution. The pac-man style game is integrated with the architecture of the building and the creative work is of particularly high quality whereas similar executions often look quite crudely designed.
Remote controlled poster units for Alfa Romeo literally followed shoppers through a shopping centre in this recent campaign bought by Posterscope in Belgium. The copy read “There’s no getting away from an offer this good”.
Heartland-Posterscope China’s Nokia bus that enabled the passenger to power an N8 phone purely by pedalling a huge dynamo.
To watch the video click here
MINI Canada and Taxi2 created an interactive outdoor projection in the style of a vending machine to promote their 2011 lineup. Passersby could use SMS to show their selected vehicles in variety of animated scenarios. Users then received a personalized text messages enabling them to click through to MINI’s mobile page and become a Facebook fan.
Also click here for our synchronised interactive floor and wall projections