An ‘IVR’ (Interactive Voice Response) game was deployed for Unilever’s Cornetto ice cream in Istanbul. This technology whereby the player dials into a number on their mobile phone and then uses the keypad to control them game isn’t new but we do like this execution. The pac-man style game is integrated with the architecture of the building and the creative work is of particularly high quality whereas similar executions often look quite crudely designed.
via: mobiadnews
