Stella Artois Cidre’s digital OOH campaign delivers real-time, thermo-activated ads based on the temperature in a specific location. The system automatically turns ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registers a two-degree increase in temperature (above the national average), Stella Artois Cidre content will be displayed on digital screens in that specific location. The campaign, planned, booked and executed by Posterscope, Vizeum and LIVEPOSTER, includes a payment mechanic based on cost-per-minute exposure.
Posterscope worked with digital and design agencies Work Club and AllofUs to create the “Window of Intensity” for coffee brand Carte Noire Instinct. A shop window at Westfield Stratford was transformed into a unique sensory experience combining sound and real-time generative visual effects across a five-metre LCD video wall. Using a live HD video feed, motion-tracking technology and Microsoft Kinect, the public see their surroundings transformed through visual effects ranging from immersive colour trails to crystallising patterns triggered by motion and proximity. The closer the user is to the window the more intense the experience, emulating the intensity inside every tin of Carte Noire.