The National Trust for Scotland has incorporated 83 donated walking boots into its latest outdoor ad, following a social media drive to engage its Facebook and Twitter followers. The campaign, created, planned and bought by The Union, Carat Manchester and Posterscope, promotes the ‘One Wee Step’ mountain conservation initiative.
IKEA modified 6 sheet sites around Vienna by swapping their regular neon tubes with IKEA’s new range of LED lights demonstrating that IKEA can turn the ‘ordinary into the extraordinary’.
psLIVE created a media first for the release of Twentieth Century Fox’s 3D animation ‘THE CROODS’ – a family animation centred around the first ever pre-historic road trip. To mark the launch, and in celebration of the Spring Solstice 2013, a giant monument was erected at Stonehenge.
A Spanish charity has revealed a unique poster that only reveals an anti-abuse helpline to children…or very short adults. The Anar foundation poster can only be fully seen when looked at from a child’s vantage point due to a special lenticular printing technique. When a child sees it, they see the message ‘If somebody hurts you, phone us and we’ll help you,’ whilst an adult simply sees an image of a frightened child.
To showcase the capabilities of the Galaxy Note 10.1, Samsung created an innovative live event in Portugal using a poster site which featured a remotely-located artist on a two-way digital screen. The artist was asked to draw caricatures of passersby in real-time. Those in front of the interactive billboard could watch the artist live on the giant screen as he drew their picture using the Samsung tablet. Afterwards, he revealed his drawings to the subjects, and the pictures were posted on Samsung Facebook page.
Qualcomm wanted to make waiting for a bus a little more interesting so introduced a few surprises via a URL on a poster. When people visited the mobile site, the fun began with the help of clowns, fast cars and husky-drawn sledges. This is a great example of generating earned media with the resulting video attracting over 3 million views.
As part of its ongoing ‘Open Happiness’ campaign, Coca-Cola created the ‘ATM of Happiness’ that dispenses free cash in Spain, on the condition that the money had to be spent on others. The good deeds, such as buying gifts for strangers or donating basketballs at a public court, were captured and shared using hidden camera. The video serves as a reminder that there are still good people in the world!
Via: Design TAXI