To celebrate the release of the new movie Wreck-It Ralph, Disney transformed an east London street into an ‘old-school’ computer game, featuring ‘pixelated’ sculptures of a London taxi, leaking water pipe, clouds, a post-box, and other objects. 8 bit Lane also showcased the world’s first “Blipp-able building” which, when ‘blipped’ appeared in 3D with an invite to play a game featuring Ralph.
Via: Computer Arts
Evian placed giant swings and a giant seesaw outside Canary Wharf Tube station for Londoners as part of Evian’s ‘Live-Young’ campaign, designed to beat the January blues. The installations also featured kinetically triggered snow machine which resulted in the snow falling more heavily the more participants played.
Via: The Drum
To celebrate the impending release of Skyfall on DVD, the appropriately named Bond Street station exit has been wrapped in Skyfall creative featuring James Bond himself, Daniel Craig. The new format ‘mega Digital Escalator Panel’ (DEP) and ticket giveaways are also being used throughout the station.
Via: The Drum
Sainsbury’s brought to life the ‘Will the lights work’ Christmas moment with 6-sheet and 48-sheet posters that light up, and interactive 6-sheets that invite passers-by to flick the switch and see if the fairy lights twinkle. The special builds, part of the ‘Christmas Days at Sainsbury’s’ campaign, ran in London, Edinburgh, Glasgow, Manchester, Leeds and Birmingham and was created by Posterscope, PHD and JCDecaux.
To launch the new generation Hyundai i30 in South Africa, a virtual test drive experience was created in vibrant night spots in Johannesburg, Durban and Cape Town. Team players were registered by representatives using Facebook Connect, they then virtually raced each other via a projected race simulation, whilst HD cameras streamed the live action to digital screens nearby and photos captured the action and posted onto their Facebook pages for sharing. A technological update to the BMW virtual test drive Posterscope executed in 2006.
The twitter powered billboard from India was created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to punch the shirts from the billboard, revealing the new collection andrewarding the tweeter who knocked it off the wall with a sample.
Via: digital buzz
The eBay Social Shopping event, the UK’s first interactive, socially powered shopping experience, brought together product recommendations from social networks including Facebook, Twitter and Instagram with eBay’s own search data, to provide a real-time barometer of what the nations really wants this Christmas. Visitors could see products come alive with AR technology, get advice from personal shoppers via Facebook and browse and shop throughout using a smartphone or an eBay tablet.
The popular family attraction is the perfect location to highlight the fourth installment of the hugely successful Ice Age franchise, given Hyde Park Winter Wonderland’s association with Christmas and family time. The campaign for twentieth century Fox entertainments was executed by Posterscope’s experiential division.
Tokyo commuters taking the subway now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. NFC stickers have been included on the overhead advertising on the subways, on the hand straps on trains, on window displays and on the train doors.
Via: Wireless Watch
Ben & Jerry’s ‘Capture Euphoria’ Instagram promotion challenges fans to take photos that capture “euphoria” and then features the winning photos in B&J press and OOH ads in that person’s neighbourhood.
In Belgium, a unique gaming environment was created on the side of a building for vodka brand Eristoff. Live 3D projection mapping was combined with an iPad-controlled game which let players aim and fire at projections that appeared out of the building’s windows. The highest scores won VIP tickets for the I Love Techno festival.
Passengers travelling through Canada’s busiest airport terminal were entertained by ‘Mine Flight’ an interactive, gesture-controlled screen that creates a fully interactive 3D ‘flight’ experience. Players fly through a virtual mine, using their arms (outstretched like those of a bird) and bodies to dive into various elements of the shaft, collecting points along the way.
For the launch of Halo 4, Microsoft Australia created an interactive campaign ‘Capture the Poster’ which encouraged the Xbox online community and Halo fan base to participate in a real-world scavenger hunt. Many of the posters used in the OOH campaign are rare, signed Halo 4 artwork. Snap a photo of one of them in either Sydney or Melbourne, using Tapit or QR, and if you’re the first, the poster will be mailed to you as a prize.
Via: Campaign brief
Grupo Vhiver, an AIDS NGO in Brazil, used a photo booth to promote awareness of the challenges faced by people living with HIV/AIDS in the lead up to World AIDS Day. After posing for their free photos, customers received the photographs showing only the background curtain with the message “Invisible: That’s how HIV positive people feel every day”.
Touch-screens in San Francisco bus stops were recently used to support H&M’s interactive digital campaign. The screens displayed a virtual catalogue of the brand’s autumn collection featuring some forty items, along with photos of the brand’s new face- Lana Del Rey and backstage videos of the shooting of her new music video. Users could share the content and leave their email address to receive more information.
The Biblio-Mat, created by a Canadian book store owner, is a vending machine built from an old metal locker than dispenses random used books for $2 each. A nice idea that could be replicated using 6 sheets as dispensing units.
Online fashion retailer, Very.co.uk, has launched a digital ‘window shop’ for the Christmas party season using an empty shop window in Liverpool’s shopping and leisure complex, Liverpool One.
The ‘window shop’ incorporates both NFC and QR code functionality which allows passers-by with smartphones or tablets to be able to scan and shop the collections on the Very.co.uk website. Purchases ordered before 9pm can also be delivered for free the following day.
The windows will feature three of Very.co.uk’s key festive trends, Glitz and Glam’, ‘Rock Chic’, and ‘Snow Princess’, which have been specially created to appeal to the tastes of Liverpool’s shoppers, based on their typical browsing and purchasing habits with the etailer.
The campaign, in place until 6th of January 2013, was planned and bought by Posterscope and Carat.
To celebrate the release of Gambit, JJP, Momentum Pictures and the Evening Standard teamed up to create ‘The Great Gambit Art Heist’ which gave the public the chance to ‘con’ their way into the world premiere of the movie. Prior to the premiere, clues were published indicating where readers could find a reproduction Monet Haystack painting the following day. In all, six paintings were hidden across London, and anyone who found one could exchange it for two tickets to attend the premiere. Each location was recorded and the video footage was played at the premiere itself whilst people took their seats.
To promote its new high-speed service linking Lyons with Brussels, SNCF and TBWA Paris created a real time, dual location video installation. A cube was installed at the Place de la République in Lyons, which contained a hole and the instruction “Stick Your Head into Brussels”. Anyone who did become part of a live video stream onto a screen in the Mont des Arts in Brussels creating a giant peephole from one city into another
Becks have just run an on-trade music promotion for Becks Vier in pubs and bars in London, Birmingham, Newcastle and Leeds. The campaign allowed consumers to interact with a Becks Vier Beermat or A3 washroom panel using NFC, QR codes or a unique search term in order to be directed to a Becks Vier microsite. Once there, they could chose 1 of 3 tracks from upcoming artists, and enter their email address to have the track sent to them. The Campaign with Admedia was planned and bought by Vizeum and Posterscope.
Rock the Vote used Blue Bite to create QR and NFC-enabled posters that encouraged the youth to vote prior to the US elections. Smartphone users could register to vote straight from the poster site as well as receive details about where to vote on Election Day.
Via: Upstart business journal
GM promoted the new Cadillac ATS model using 3D perspective floorart race tracks which consumers could drive a virtual car around by viewing the tracks through a smartphone or tablet. This augmented reality experience was devised by Carat, Fallon and Posterscope USA and attracted nearly 4,000 plays per location per day!
In this innovative approach to sampling, The New York Bakery Co recently created the bagel grabber, an arcade-like machine, located in Shoreditch, East London, which allows patrons to play for their bagel of choice.
A very impressive water projection entitled ‘Beginning’
To launch the new Xbox computer game Halo 4, a 50-foot wide logo suspended from a helicopter and weighing 3.2 tonnes was flown along the Thames giving the illusion of a giant UFO.
Via: The Daily Mail