To promote its thermal HEATTECH collection, customers could convert their energy and redeem a piece of HEATTECH by playing a custom made game on the iPads present at any of the ‘heat spots’ located around London, in front of the flagship store using kinetic floor pads (when then powered digital screens in store), on the Uniqlo Facebook page, or on the mobile game, accessible through the QR code located on the heat spots and in store windows. The converted energy from all physical and online heat spots, as well as conversations around HEATTECH through Facebook and Twitter, was then calculated, transferred and showcased on the in-store screens.
Via: Uniqlo
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