To launch the movie The Life of Pi, a private projection premiere took place in a swimming pool in Paris. Instead of seats, the audience took to Lifeboats to get fully immersed in the story.
Via: Adverblog
To launch the movie The Life of Pi, a private projection premiere took place in a swimming pool in Paris. Instead of seats, the audience took to Lifeboats to get fully immersed in the story.
Via: Adverblog