To warn women about the dangers of putting make-up on while driving, MINI Mexico installed an airbag within a soap dispenser in a women’s toilet in Mexico. The airbag exploded suddenly as women stood in front of the mirror to apply their make-up. The message on the airbag read “There’s a place for everything. Makeup or drive”.
To celebrate the release of Gambit, JJP, Momentum Pictures and the Evening Standard teamed up to create ‘The Great Gambit Art Heist’ which gave the public the chance to ‘con’ their way into the world premiere of the movie. Prior to the premiere, clues were published indicating where readers could find a reproduction Monet Haystack painting the following day. In all, six paintings were hidden across London, and anyone who found one could exchange it for two tickets to attend the premiere. Each location was recorded and the video footage was played at the premiere itself whilst people took their seats.
To promote its new high-speed service linking Lyons with Brussels, SNCF and TBWA Paris created a real time, dual location video installation. A cube was installed at the Place de la République in Lyons, which contained a hole and the instruction “Stick Your Head into Brussels”. Anyone who did become part of a live video stream onto a screen in the Mont des Arts in Brussels creating a giant peephole from one city into another
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them in less than 70 seconds for their chance to win exclusive tickets for the new James Bond movie SKYFALL.