To promote the new Galaxy S4 with its ‘smart pause’ technology ─which uses eye-tracking technology to track when someone looks away from the screen ─Samsung challenged commuters to a ‘stare down’ with the new mobile phone. Participants were invited to maintain eye content with the phone on a screen on a poster site for 60 seconds to win a free Galaxy S4, whilst various distractions were thrown in to entice them to look away.
Via: psfk
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