Rock the Vote used Blue Bite to create QR and NFC-enabled posters that encouraged the youth to vote prior to the US elections. Smartphone users could register to vote straight from the poster site as well as receive details about where to vote on Election Day.
Kit Kat’s ‘We Will Find You’ promotion involves six chocolate bars fitted with a GPS tracker which when activated alerts a team who will track down the winner and hand over a £10,000 prize. OOH supports the activity, 3,000 6 sheets have been fitted with NFC and QR Touchpoints that allow users to interact with the promotion, get live updates showing how many bars still remain and link to a secondary competition via Facebook. Posterscope, working in conjunction with Mindshare, JWT and Pragmatica delivered this campaign with JCDecaux, Clear Channel and Primesight.