Becks have just run an on-trade music promotion for Becks Vier in pubs and bars in London, Birmingham, Newcastle and Leeds. The campaign allowed consumers to interact with a Becks Vier Beermat or A3 washroom panel using NFC, QR codes or a unique search term in order to be directed to a Becks Vier microsite. Once there, they could chose 1 of 3 tracks from upcoming artists, and enter their email address to have the track sent to them. The Campaign with Admedia was planned and bought by Vizeum and Posterscope.
Rock the Vote used Blue Bite to create QR and NFC-enabled posters that encouraged the youth to vote prior to the US elections. Smartphone users could register to vote straight from the poster site as well as receive details about where to vote on Election Day.