To celebrate the release of Gambit, JJP, Momentum Pictures and the Evening Standard teamed up to create ‘The Great Gambit Art Heist’ which gave the public the chance to ‘con’ their way into the world premiere of the movie. Prior to the premiere, clues were published indicating where readers could find a reproduction Monet Haystack painting the following day. In all, six paintings were hidden across London, and anyone who found one could exchange it for two tickets to attend the premiere. Each location was recorded and the video footage was played at the premiere itself whilst people took their seats.
To promote its new high-speed service linking Lyons with Brussels, SNCF and TBWA Paris created a real time, dual location video installation. A cube was installed at the Place de la République in Lyons, which contained a hole and the instruction “Stick Your Head into Brussels”. Anyone who did become part of a live video stream onto a screen in the Mont des Arts in Brussels creating a giant peephole from one city into another
GM promoted the new Cadillac ATS model using 3D perspective floorart race tracks which consumers could drive a virtual car around by viewing the tracks through a smartphone or tablet. This augmented reality experience was devised by Carat, Fallon and Posterscope USA and attracted nearly 4,000 plays per location per day!