To promote the launch of their new reality TV show, Hotel GB, Channel 4 wanted to give the public a literal view behind the scenes of the running of the celebrity hotel. Installing peep hole screens at 4 sites across London, allowed viewers to peer through a hotel keyhole and see the celebrities perform comical skits on a digital screen. Each site was fully branded with a hotel door, a welcome mat and hotel wallpaper to give the impression of actually stepping into the hotel. The campaign was planned and created by OMD and Posterscope.
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