On May 15th 2012, ADay.org asked people around the world to pick up their camera and photograph daily life. Over 100,000 photos from 165 countries were submitted. On 8th October, the 2nd stage of the project began when forty-five of the best photographs were shown around the world in the largest photography exhibition ever staged – reaching an estimated worldwide audience of 46 million over a period of 48 hours. The massive operation was executed by the Posterscope network and involved 284 digital networks, 73 media partners and over 85,000 screens across all the major continents. This global synchronised exhibition kicked off on the farthest easterly screen in Sydney, Australia and traveled across the world until it reached the most westerly screen in the USA.