GM promoted the new Cadillac ATS model using 3D perspective floorart race tracks which consumers could drive a virtual car around by viewing the tracks through a smartphone or tablet. This augmented reality experience was devised by Carat, Fallon and Posterscope USA and attracted nearly 4,000 plays per location per day!
Intel used augmented reality face-tracking technology on 12 wrapped bus shelters to promote their new Ultrabook. Passersby were invited to stand in front of a screen and choose from Medieval, Western and Kung-Fu themes by donning a virtual hat. They could then take and upload a picture to the Intel Facebook campaign and enter a prize draw via a QR code. The campaign was planned and created by Posterscope, OMD, JCDecaux innovate and Total Immersion.
Meanwhile in Covent Garden, Intel’s Project Monument drew crowds with its giant vending machine; dispensing free consoles, laptops and toys from yesteryear. The event also included games and sports from our childhood.