20th Century Fox, in partnership with HMV, launched their first virtual shop, using 6 sheets featuring QR codes. Consumers ‘on the go’ simply scan the code to launch hmv.com, and the selected page, then click and check out, in this campaign created by Vizeum and Posterscope.
To coincide with their sponsorship of the New York City Marathon, ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Ryan even turned up to race against himself.
OMD, Posterscope and The Cloud and Compass produced Channel 4’s live campaign on CBS’ Cross Track Projection network promoting the flagship 7pm Channel 4 News bulletin, highlighting and updating key headlines that will feature on that night’s show, combined with tweets and blogs from the news presenters.
Israeli juice company Prigat launched a series of ‘Smile Stations’, interactive screens fitted with an over-sized Facebook ‘Like’ button, in several train stations throughout Israel. To promote the company tag line, “Open with a Smile,” Prigat encouraged Facebook users to write funny or uplifting messages which were then sent in real-time to the interactive billboards. When the like button on the screen was pressed, a video of the commuter’s reaction was sent to the author of the message. The message that received the most smiles won a prize courtesy of Prigat.
Carmelo Anthony debuts his new Jordan Melo M8 using 85 ft ‘Explosive Water Projections of Melo’ on the Hudson River in New York City which was viewed by 2500 lucky viewers alongside the river.
As part of Guinness’s ‘Pour your own Pint Experience’ reproduction ‘oil paintings’ of Arthur Guinness come ‘alive’ in selected bars in Ireland. The portraits are in fact digital screens with video vignettes timed to activate every 10 minutes.
Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada, featuring limited edition, hand-numbered, framed long-exposure light painting photographs created by the VW Jetta GLI, all for the taking. Once removed, the pictures were replaced by substitutes, and the ‘thieves’ were asked to share photos and comments of their steals on VW’s Facebook page.