The Go Compare OOH campaign (planned and bought by Carat and Posterscope) is a great example of how using smart creative can generate huge social media traffic. The pre-graffitied billboards had people up and down the country tweeting photos of advertising, thinking their town has the most original ‘vandals’ around.
For the dog lovers amongst us, dog food brand Beneful turned a New York subway into an interactive dog park using a 64-foot interactive motion-tracking digital billboard. The animated dogs followed commuters as they passed, enticing them to stop for a game of virtual fetch. The campaign then went one step further allowing, via the use of social media, participants to customise the dog of their choosing and to share on Facebook.
Here P&G and Walmart showcase mobile social and a real-time commerce initiative working hand in hand. @PGMobile trucks were positioned throughout New York in heavily trafficked areas but instead of simply tweeting their locations to potential customers, Twitter users were able to tweet requests to bring the trucks, replete with product, right to their apartment or office, taking customer service to a whole new level!
Via: adage digital
NAB has launched their new ‘Honesty Shouldn’t go Unrewarded’ campaign to gauge the nation’s honesty using ‘accidentally dropped’ items, a lost-and-found booth, hidden-cameras and digital OOH screens which thanked passers-by in real-time for their honesty. A feel-good example of digital OOH and experiential activity working hard together.
This interactive billboard in Dubai was created by energy drinks Go Fast in association with Skydiving centre Skydrive Dubai and featured a Jet Pack Man flying around the installation for 30 seconds. If you were to multiply the cost of the 30” flight by the campaign length, it really would be the most expensive billboard ever.