EDF’s ‘Helping London 2012 shine brighter’ OOH campaign is concentrated on the key transport hubs for the Games. This includes the largest domination ever seen at Westminster station, close to the beach volleyball events at Horse Guards Parade, a brand takeover at Waterloo Station with ads appearing above and below the ground on multiple formats, as well as activity at City airport and King’s Cross St. Pancras International station. The campaign, featuring 15 Olympic and Paralympic champions, was planned and booked by MPG and Posterscope.
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