In the run up to the launch of the Olympics, adidas are running a series of iconic posters championing several key members of Team GB. Using tag lines including ‘Take the stage’, ‘Take the gold’ and ‘Take the pressure’, the campaign is focused across London using large billboards, 6 sheets and buses, making it unmissable on the street during Games time. The campaign was planned and bought by Carat and Posterscope.
