In Portland USA, Nike partnered with food company Koi Fusion to reward consumers who check-in using Facebook Places.
- Followers of both brands on Twitter were prompted to visit a Koi Fusion food truck.
- Checking in to Facebook places then instructed them to order the secret item, the ‘destroyer burrito’, at the food truck.
- They were then handed a free Nike jacket, packaged in the form of a burrito.
Via : UG soles.com & delicious.com/digitalnews