How many people can fit inside the new MINI Countryman?
In public spaces across the UK members of the public were invited to record video footage of themselves in a specially constructed booth at each location. Using the latest interactive digital installation technology, this was then uploaded and projected onto the inside of the MINI Countryman, as if the participants were squeezed in, looking out from within.
Participants could then watch themselves “pressed against the glass” on the car windows and share their video with their friends using Facebook connected touch screens.
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Out-of-home communications liked by Posterscope
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